Sales Letter

company letterhead is preferable to the first four lines (the return address)

111 Main Street
Metroville, MyState/Prov. Zip/Postal Code
Phone: (010) 999-9999
Email: myname@site.com
January 1, 2002

Brian Jones, Manager
101 Second Avenue
Metroville, MyState/Prov. Zip/Postal

Dear Brian Jones:

I appreciated being able to talk to you on November 5th about supplying you with [product or service]. I'm following up with this letter because [choose one, or write your own:]"I promised to send you a brochure/price sheet", or "I would like to arrange a brief meeting with you", or "I will be in your area next week, and would like to meet with you for a few minutes", or "I did not hear back from you",

My objective at this point is [be general or be specific, but focus on them, not your product/service:] to understand your company's system/needs/requirements.

[make your sales pitch, just once, very carefully]You are probably aware that we manufacture the best quality ... in the industry. [why it will benefit them] Our ... will last for at least twice as long as your current ..., saving your company money and effort.

[reiterate the action you are expecting from this letter] "I'll look forward to your phone call", or "Please expect a call from me to set up a meeting". You can reach me during normal business hours at 708-945-6869.

Sincerely,

Linda Smart

LS:lg

Enclosure (brochure)

Writing Business Letters

follow-up to a sales (cold) call