Company Information


EffectiveWriter.com is a privately owned company, registered in the province of British Columbia (BC), Canada.

You can contact us at:
EffectiveWriter.com
7851 Tugwell Road, Sooke, BC
Canada V9Z 0J7
telephone (250) 664-6563

e-mail lgratto@effectivewriter.com or lgratto@shaw.ca

The company is operated by Launie Gratto.


"This service was inspired by my experience in business: Writing is sometimes a big struggle!
So where is the expert help?"

Click here to read Launie's message.



Launie has been interested in business communications since 1972, when he wrote his first successful proposal to a government agency. His communications interest and knowledge come from a practical mix of academic training (6 years), teaching college Communication courses (4 years), and business experience (18 years).
  • Education:
    • Master's of Science Degree in Educational Policy and Management, Specializing in Higher Education, University of Oregon.
    • BA in English, University of Calgary, Alberta, Canada
  • Taught Communications (business writing, technical writing, public speaking, interpersonal skills) to more than 600 college students over a four year period.
  • Business:
    • Marketed and sold computer software and services for GE Information Services, Control Data Cybernet Services, and other companies.
    • Most recently, managed a company from start-up to largest market share, over five years.
  • Industry knowledge (in particular):
    • Oil & Gas
    • Foresty
    • Manufacturing
    • Education
    • Information Technology (particular computer applications)
  • Some types of documents:
    • sales proposals, grant proposals, loan proposals, investment proposals, business plans, surveys, brochures, press releases, trade show materials, research reports, technical reports, user manuals, web site copy, agreements, marketing studies, various legal documents, all types of letters (including significant international correspondence), etc.

We write business letters & proposals every day.

How does effectivewriter.com produce professional documents so quickly?
Writing is our profession. That means we specialize in writing, and do it "every day". We are also constantly improving our skills and our methods. We address the typical challenges that writers face by:
  • utilizing technology
  • employing teamwork
  • applying skills (knowledge and experience)
  • using a unique project management process

Technology can help address problems of general fatigue procrastination, repetitive work, eyestrain, and efficiency. For example, very few offices or casual business writers utilize the available software features (such as "stylesheets"), or conducive hardware (such as top quality monitors).

Writers working cooperatively and collaboratively is our greatest asset. Teamwork helps to overcome fatigue, procrastination and "writer's block". Many writers working together create synergy; they establish specializations, inspire creativity, lend objectivity, and share knowledge and experience.